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Doo-Ri Chung , or also recognized as her design label Doo.Ri,  has aggressively climbed the ladder of success from the time she started designing in 2001 in the basement of her parent’s dry cleaning business. An immigrant from South Korea, her parents chose to reside in New Jersey.  Doo.Ri lived in NYC and would back-commute everyday to her studio in Ramsey.

During the taping of the documentary “Seamless” (2005), it seemed as though she didn’t stand a chance when her parent’s shop set fire and they moved their business into her studio , the basement. As seen in “Seamless” she ended up winning the CFDA/Vogue Fashion Fund competition, walking out with the 200,00o prize to start her line.

In the documentary, the family bond stayed strong and she pushed through designing her impeccably draped dresses. Doo.Ri has been known to be referred to as “The Draping Whiz.” Her partner in the business, her boyfriend, would help cut patterns and take directions on how to help pin garments as she draped.

Doo.Ri has now become known for her ability to make a jersey dress flow like a formal gown. Her dresses have been worn by the likes of the well known, including Mrs. Obama who donned a Doo.Ri single shoulder gown in October 2011.

How she does it, we don’t know. But as we observe her  Spring 2012 Collection, filled with structured patterns, that at the same time seem to flow, ranging from neutral colored wearable blouses to a beautifully constructed cropped trench-coat (and of course her gowns,) she blows up the runway with garments that are different from other designers; they are wearable by the everyday woman. This season her work ethic shows strong and her designs prove her talent.

“I’m not a designer that likes to construct, I’m a designer that likes to deconstruct by eliminating all lines and as many seams as possible…. That’s one of the reasons I’m always drawn to jersey.”

—Doo-Ri Chung The Fashion Informer Blog

Here is a sneak peak of what Doo.Ri is doing for Spring 2012

Doo.Ri Evolution from prithi gowda on Vimeo.

Her designs can be purchased online Shopbop.com, Shopstyle.com,  and in store at Bergdorf’s, Saks , Neiman Marcus and Nordstrom.  (be careful not to burn a hole in your pocket , you will)

For a well priced alternative (which was incredibly hard to find) this cropped Sparkle and Fade Cropped Trench Coat Urban Outfitters at $69 is a great addition to your wardrobe.